Vision and strategy development workshop

A shared vision is essential for the future of a company. It points the way for decisions, enables strategy development geared towards the company and - if used correctly - strengthens employees' identification with the company.

Are you looking for a memorable corporate vision or a clear strategy for your realignment? Would you like support in developing a shared corporate mission statement? Do you need a suitable format to give your project a motivating goal that “pulls” your employees in the desired direction?

Whether for strategic considerations or vision development: in our workshops, we create a framework for disruptive and holistic thinking. We support you in the development of visions, mission statements and strategies as well as targeted communication. We use interactive methods to involve the relevant stakeholders directly in the development process. We ensure identification with the result by designing the target image in a tangible and visual way.

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Vision, mission statement and strategy in a pyramid representation

EVERYTHING AT A GLANCE

VISION: Visions are stories about the future and contain ideal ideas about the effectiveness of a company. With the help of images and wishes, a vision expresses the change that is to be achieved with the company.

MISSION STATEMENT: A mission statement combines the principles of vision and understanding of values. Where and how should action be taken? Through “We want...” formulations, a mission statement calls for joint action and is suitable for a reality check.

STRATEGY: A strategy encompasses the fundamental behaviors of a company that are necessary to achieve its long-term goals. The focus is on maximizing value creation for customers.

A vision serves as an orientation aid and as motivation for employees to implement necessary changes. This effect can arise at company, department or project level and serve as the basis for a guiding principle and clear strategy.
Vision, mission and strategy workshops work on different levels

Company level

A vision indicates the direction in which a company should develop. The vision describes what the company wants to stand for and where it wants to be in the future - looking at far more than just the economic goals. A new vision is often accompanied by an adapted strategy. We help our clients to develop and communicate their vision, mission statement and strategy. In doing so, we show which aspects are decisive and target-oriented in the development and which tools and methods can help our customers in the respective steps of the development. With the help of various creative methods, we open up new ways of thinking and enable the development of innovative and holistic approaches. We often use tried-and-tested frameworks such as the Business Model Canvas or Value Proposition Canvas.

Department level

Vision work at departmental level helps to get all employees on board and to work together more effectively and efficiently in the future. An overarching mission statement and a clear strategic direction set the direction in which a department wants to develop and at the same time promote a harmonious working culture. The advantage? All teams look in the same direction and work together instead of against each other. The effects of vision, mission and strategy are also noticeable in an agile working environment with self-organized teams. Among other things, decision-making is optimized and innovative, interdisciplinary teams can work better in parallel and benefit from each other.

Project and Team level

Efficient and targeted collaboration is only possible with a clear vision. The success of a newly developed direction is quickly visible, particularly at project level. Jointly developed visions and mission statements promote the identification of those involved with the set project goals. In addition, a common understanding of values is created, which has an effect on the motivation of individuals and the general working atmosphere. As part of the vision and strategy workshops, we support our clients in structuring projects from the outset, involving all project stakeholders and developing a project vision with a suitable mission statement and strategy.

Vision and strategy development workshop at LEITWERK Consulting

Exemplary presentation of a workshop at department level

1. Phase 05

ACTUAL SITUATION

ACTUAL SITUATION
Every workshop begins with getting to know each other to create a common starting point. This also brings well-established teams closer together.
First, the current situation is made tangible in order to clarify the relevance of a new direction. It helps to ask the following questions: What has worked really well so far and should be retained? What should be changed? What are the current challenges? Is there a current mission statement and is it being put into practice?
GOAL SITUATION
In the second step, an initial definition of the desired target state is developed. This involves answering the following questions, among others: In which direction should the company/team/project be pulled in the future by the realignment? Which values play a role in this?
COMMITMENT & JA-PRIMING
Together, we visualize a picture of the future and illustrate what the successful application of the realignment could look like in the future. This creates an emotional connection to the goals, which is a key success factor for the sustainability of mission statements. The identification of all participants with the results is ensured, commitment to the implementation is obtained and a “we can do it” attitude is created through interactive methods.
NEXT STEPS
The next step is to successfully implement the content of the realignment. In this step, concrete measures are derived based on the new mission statement. What activities need to be carried out? What contribution does each individual make to achieving the objectives? How can it be sustainably ensured that the mission statement is realized and lived?
CONCLUSION
Workshops on vision, mission or strategy development in particular benefit from a positive and motivating conclusion, as this is critical for the internalization of the results and sustainable implementation. To this end, the results are summarized again, the new mindset is anchored and the possibilities are made tangible for each individual through active implementation of the new mission statement.

Your Benefits
Why LEITWERK Consulting?

Individual
Depending on the initial situation, group size, experience and desired goal, we will tailor the concept and approach of the workshop perfectly to you. This can be a one-day workshop or modular support for your process, with several consecutive dates.
Interactive
Close your laptop and get to the flipcharts: our workshop concepts are interactive. You play the main active role in developing your vision. We develop solutions and strategies together and provide you with targeted and methodical support. In doing so, we draw on a varied toolbox of methods.
Visualized
In order to communicate our methods in an understandable and memorable way, we make extensive use of visual support in our vision, mission and strategy workshops. This makes your results even more tangible.