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Successfully developing a digitalisation strategy
Success through digitalisation. Your future, your strategy.

Develop a digitalisation strategy

Why do you need a digitalisation strategy at all?

Digitalisation is a megatrend. It is changing entire markets and companies and in some cases has a huge impact on products, services and processes. This omnipresent development offers enormous growth opportunities for companies. At the same time, there is also potential through new business models.

A digitalisation strategy forms the roadmap to digital transformation within the company.

Do you want to keep your finger on the pulse with the help of a digitalisation strategy and identify trends and technological developments in order to remain competitive in the long term?

We support you in developing your digitalisation strategy in order to optimally position your company for future challenges and opportunities.

Contact us!

What is a digitalisation strategy?

A digitalisation strategy refers to a systematic plan that organisations or companies pursue to optimise and possibly transform their business processes, activities and services with the help of digital technologies.

This strategy often includes the integration of technologies such as artificial intelligence, cloud computing, data analytics and automation to increase efficiency, improve customer engagement and gain competitive advantage. In order to drive this change towards a more customer-centric business orientation, the development of digital business models is also considered an essential core of a comprehensive digitalisation strategy.

The digitalisation strategy is a key element and a step on the path to digital transformation, which in turn aims to bring about far-reaching change throughout the company in order to adapt to the challenges and opportunities of the digital era.

Goals of a digitalisation strategy

  • Icon: Optimisation and acceleration of internal and external processes (throughput times, quality, costs)

    Optimisation and acceleration of internal and external processes (throughput times, quality, costs)

  • Icon: More targeted alignment of products, services and processes with the customer

    More targeted alignment of products, services and processes with the customer

  • Icon: competiveness

    Securing competitiveness by expanding and developing digital market and customer access

  • Icon Steady growth through expansion of the product and service range

    Steady growth through expansion of the product and service range

  • Icon: Substantial operational efficiency gains along the entire value chain

    Substantial operational efficiency gains along the entire value chain

  • icon: Development of new, digital business models

    Development of new, digital business models

  • Icon: Tapping digital potential for existing products

    Tapping digital potential for existing products

Our performance promise

  • //

    Holistic analysis and diagnosis

    We conduct a thorough analysis of your business processes and structures to identify the specific areas that could benefit from digitalisation. This results in a sound basis for strategy development.

  • //

    Digital business model

    We support you in developing an innovative digital business model that strengthens your competitive advantage and forms the basis for your future digital company. We analyse your business model and generate creative ideas together.

  • //

    Customised solutions

    Our digitalisation strategy will be individually tailored to your company. We develop solutions that precisely match your goals, resources and business requirements.

  • //

    Technology selection and implementation

    We help you select the right technologies and tools for implementing your digitalisation strategy and support you in implementing and integrating these solutions into your existing IT infrastructure.

  • //

    Change management and training

    We offer comprehensive change management to ensure that your employees accept and implement the digitalisation strategy. We also organise training courses and workshops to ensure that your team can use the new technologies effectively.

Our LEITWERK approach
Develop a digitalisation strategy in 4 steps

1. Schritt 04

Analysis

  • Analysis

    The analysis phase is about understanding the company from the ground up. This includes determining the status quo and assessing the impact of digitalisation on various areas of the company. Business processes, customer needs, the competitive situation and technologies are scrutinised in detail.

    Determining the digital maturity level helps to better understand where the company has already successfully integrated digital technologies and methods into its business processes and workflows and in which areas there is currently still some catching up to do.

  • Goals and vision

    Based on the analysis, the goals and vision of the digitalisation strategy are now described. These should be clear, measurable and realistic and take into account both short and long-term perspectives.

    Collecting innovation ideas and deriving future fields of action in the digital context are essential components of this stage. Various approaches for the digital business model are also researched and outlined in order to determine how this can be optimised.

  • Conception

    In the conception phase, the necessary steps and measures are then developed in order to achieve the defined goals. This also includes the selection of suitable technologies and tools, the identification of digitalisation projects and initiatives and the planning of the necessary human and financial resources.

    These steps are crucial to ensure the successful implementation of the digitalisation strategy.

  • Implementation

    The implementation phase is the critical point at which the designed measures are put into practice. This includes the implementation of technologies, the optimisation of business processes and the training of employees.

    It is crucial that everyone involved is brought up to speed early and continuously in order to fully understand new processes and technologies and be able to utilise them profitably. In terms of acceptance and attitude, this lays the foundation for digital transformation.

in 4 steps to a perfect digitalisation strategy

Project example

Development of a digital target image

Scope of commission

LEITWERK Consulting was commissioned by an international mobility provider to assist in the development of a comprehensive vision that is essential as the basis for the future digitalisation and technological development of its operations.

The assignment included the design of a strategy document based on existing visions and strategies, the identification of digitalisation potential and the creation of a clear roadmap and work organisation for the implementation of the digitalisation strategy.

Initial situation

Our client recognised that increasing customer requirements and competitive pressure called for a far-reaching transformation. The modernisation and optimisation of its infrastructure with the help of digital technologies should pave the way to greater performance, capacity, user-friendliness and uniformity. The development of a digitalisation strategy is a key tool for managing the complexity of digitalisation and ensuring that the transformation to a digital future is efficient and effective.

Solution approach

Our consulting services begin by carefully analysing all existing approaches in order to gain a comprehensive understanding of the current situation. In close cooperation with the client, the potential for digitalisation is determined with the aim of identifying innovative approaches and opportunities to improve sales. The digitalisation strategy created on the basis of the analysis results is the starting point for the development of a detailed roadmap and work organisation to ensure efficient and effective target achievement.

Results

The strategy document that we jointly developed, which was agreed and approved by all key decision-makers, served as an essential basis for deriving further steps and concrete implementation measures. The work organization created, including the definition of roles and responsibilities, ensures that the strategy is implemented in a targeted manner within various digitalization projects, providing our client with a sound basis for its digital transformation.

Shaping the path to a digitalization strategy together
Your advantages

  • Thinking in digital solutions

    Thinking in digital solutions

    We think in terms of digital solutions, which allows us to address your business processes and challenges in a targeted manner and develop innovative digital strategies as the basis for a successful digital transformation in your company.

  • Increased efficiency and cost savings

    Increased efficiency and cost savings

    LEITWERK enables increased efficiency and cost savings through target-oriented consulting. Our expertise helps you to optimize processes and use modern technologies to improve operational procedures and achieve long-term cost savings.

  • System and process expertise

    System and process expertise

    LEITWERK Consulting brings valuable system and process expertise to the development of your digital strategy. This enables us to analyze and optimize your business processes and system landscape in a targeted manner to lay the foundation for an efficient and successful transformation.

  • Customer focus for your digital business model

    Customer focus for your digital business model

    LEITWERK Consulting analyzes your customer needs and develops innovative business models to make your company customer-centric and tap into growth potential.

  • Strong focus on implementation

    Strong focus on implementation

    LEITWERK Consulting will guide you and your employees through the individual phases of strategy development and implement needs-based measures with customized project management.

  • Acceptance through transparency

    Acceptance through transparency

    By closely involving employees and managers in the development process, acceptance can be strengthened at an early stage on the path to digital transformation.

Interested? We would be happy to provide you with detailed information on our solution for developing a digitalization strategy.
Contact us!
Sebastian Linder - LEITWERK Consulting
Your contact person
Sebastian Lindner
+49 89 189 235 96
sebastian.linder@leitwerk-consulting.com
...or write us via our contact form
Contact us!

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