Now that the magic triangle has helped us to create a common understanding with the client regarding the requirements for the project result, it is next used to specify the individual project objectives.
Project objectives include not only result objectives, but also process objectives. Outcome objectives relate to the quality dimension in our triangle. They answer the question “What is the concrete result at the end of the project?”. Process objectives relate to the cost and time dimensions and provide information on how the result objectives can be achieved. Taking into account the focus set on the legs of the triangle, the project objectives are now concretized.
We recommend using the SMART method for this. This states that the project objectives should be formulated as specifically, measurably, attractively, realistically and on time as possible. This avoids room for interpretation due to vague descriptions and makes it easier to compare the project result with the objectives. As soon as the project objectives have been systematically recorded, these objectives are prioritized according to the magic triangle.
It helps to evaluate the objectives using a must, should and can categorization. Must-goals lie in the area of the prioritized dimensions in the magic triangle and must be fulfilled under all circumstances at the end of the project. The target objectives should also be achieved in full. However, these have a broader scope for action compared to the must-goals and can be handled more variably in the event of unexpected events. Optional objectives are the “nice to have” among the project objectives. If these objectives are not met, the overarching project objective is not at risk.