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Innovation management

Sustainable innovation management is extremely important for companies, as it contributes significantly to competitiveness and long-term corporate success. In a constantly changing business world, the identification and implementation of innovation projects is crucial in order to meet changing customer needs and differentiate oneself from the competition in the market. Our experts at LEITWERK Consulting work closely with you to analyze which innovation strategy is best suited to your project.

We support you in consolidating the resulting project ideas and prioritizing them according to the overarching strategic goals. In addition, we create a culture of innovation that promotes creativity and appreciation, which is essential for sustainable innovation management. Finally, we take care of the seamless integration of the selected project ideas into your project portfolio and ensure an efficient allocation of resources within the portfolio.

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What is Innovation management?

As part of innovation management, various process models are used to generate innovative ideas that are implemented in the form of projects. Among these process models, three particularly value-adding approaches stand out.

The open innovation approach involves the joint generation of ideas and the development of innovations with external stakeholders such as customers, suppliers, universities or the general public. In contrast, the strategic partnership approach strives for long-term cooperation with companies that have complementary skills or resources in order to successfully bring innovations to market through synergies and economies of scale. Idea management is a continuous internal company procedure that systematically promotes the generation of new ideas by employees. There are usually no predefined fields of innovation, specific questions or challenges.

In addition to the three conventional process models, we have identified the need for an accelerated internal innovation process to implement strategic fields of innovation, issues or challenges in our day-to-day project work. We have developed the LEITWERK Innovation Accelerator for this purpose. This ensures the necessary innovation process for generating, consolidating and prioritizing project ideas according to company-relevant perspectives within the shortest possible time. The creation of a creative, appreciative and risk-taking culture of innovation is a key success factor for us.

Our performance promise

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    Strategic adaptability

    We are your partner in the design and establishment of sustainable innovation management, enabling your company to position itself strategically in a constantly changing business world. With our expertise in selecting suitable innovation strategies and our proven methods for prioritizing promising project ideas, we help you to adapt quickly and flexibly to new market conditions and customer requirements.

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    Customized solutions

    Our consultants focus on understanding your individual challenges and goals in order to set the right focus for your innovation management. To this end, we involve you in the development process to ensure that the appropriate fields of innovation are developed and prioritization factors are selected in line with your strategy. At the same time, we take individual resource premises into account.

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    Cultural promotion

    We are convinced that a proactive and appreciative culture of innovation is a decisive success factor for promising project ideas. LEITWERK Consulting focuses on creating a culture of innovation that encourages creativity, risk-taking and learning. We support you in creating an environment in which employees feel encouraged to develop new ideas and use mistakes as opportunities for improvement.

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    Joint further development

    Our commitment goes beyond initial consulting. We are your long-term partner on your innovation journey. We offer not only concepts and solutions, but also ongoing support to ensure that your innovation efforts remain successful. Our dedicated team is also on hand to help you implement your innovation management, monitor progress, conduct regular assessments and adjust the process as needed. We are here for you at all times to ensure your company stays on the cutting edge of innovation practices and continues to evolve.

Our approach to innovation management

Our approach to innovation management

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The LWC Innovation Accelerator

The LEITWERK Consulting approach to accelerate your innovation process
LEITWERK Innovation Accelerator

The LEITWERK Innovation Accelerator was developed using our innovation management approach to accelerate internal innovation processes. The approach enables the generation, consolidation and prioritization of project ideas according to company-relevant perspectives within a very short time.

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Target definition & development of innovation fields

  • Target definition & development of innovation fields

    Translation of management's perspectives and interests into measurable parameters. These are used to identify trend-setting areas of innovation and make progress through innovation quantifiable. The basis is the evaluation of market conditions, competition, trends and resources.

  • Creating a culture of innovation

    Involvement of management and all stakeholders through target group-oriented communication initiatives and sparring offers to sharpen the understanding of an active innovation culture. Provision of an innovation platform as a central exchange and information point for collecting, consolidating and prioritizing project ideas. Training in creativity techniques such as design thinking, with the aim of breaking down routine thought patterns and promoting "outside-the-box" thinking.

  • Consolidation, evaluation & prioritization

    The project ideas are submitted to the innovation platform within a defined period of time, clustered according to innovation fields and subjected to an initial technical review. For further evaluation, the technically suitable ideas pass through our evaluation cockpit. This enables target-oriented prioritization, taking into account the parameters defined and weighted at the beginning. The status of a project idea can be viewed at any time. In the event of exclusion, the idea providers are adequately informed about the background.

  • Pitch Day

    In an event format, particularly high-priority project ideas are given the chance to secure the project contract in front of a management jury. The project idea is pitched in various rounds and critical questions from the jury are answered. At the end of the Pitch Day, the most promising project ideas go to the start line.

  • Anchoring in portfolio management

    The project ideas commissioned on Pitch Day are incorporated into the project portfolio and integrated into existing programs or projects if necessary. In addition, the provision of resources and the availability of technology are ensured, taking into account possible synergy effects in the project landscape.

Your advantages
Why LEITWERK Consulting for your innovation management?

  • Icon: Customized solutions

    Customized solutions

    We always keep an eye on your individual needs as well as the overarching framework conditions and environmental influences. In this way, we establish a unique solution that leads your company to success along clear lines.

  • Icon: Long-term added value

    Long-term added value

    Our innovation management not only lays the foundation for generating new project ideas, but also creates the conditions for a proactive innovation culture in your company.

  • Icon: Transparent communication and a confident demeanor

    Transparent communication and a confident demeanor

    Our clear communication with all stakeholders creates transparency and forms the basis for targeted decisions. At the same time, we act competently and confidently - at all times and across all hierarchical levels.

  • Icon: Individual

    Individual

    We respond to your individual needs and circumstances. We develop a suitable innovation management system in line with your requirements and anchor new project ideas in your project portfolio.

  • Icon: Broad experience

    Broad experience

    We are experts in the development and implementation of sustainable innovation management. Our broad experience and extensive knowledge is reflected in the results of our work.

  • Icon Comprehensive industry knowledge

    Comprehensive industry knowledge

    We understand the challenges that companies face and know how to overcome them.

Project examples

I. Conceptualization and implementation of innovation management to generate data-based after sales offer solutions

Initial situation

Future challenges and changing framework conditions due to economic factors and increased sustainability requirements gave rise to a critical review of the existing strategic direction in aftersales. The result was the specific task of generating innovative project ideas that would contribute to overcoming the aforementioned challenges. The short time horizon of four months for the entire process of idea generation, rough conceptualization, initial economic evaluations and decision-making was a special circumstance.

Solution approach

Using an innovation process developed and implemented by LEITWERK Consulting, project ideas were generated and prioritized in an environment that promotes creativity. The prioritization cockpit made it possible to rank ideas at the idea stage using weighted strategic and economic evaluation criteria. An efficient decision-making process was brought about by the management in a pitch day. The idea providers were able to convince the management jury of their idea in two rounds and secure the project contract.

Results

The innovation process enabled a structured and strategically relevant prioritization of the large number of submitted project ideas. This made them comparable despite their varying degrees of maturity. The Pitch Day format not only created a quick path to decision-making, but also an appreciative framework for employees and increased awareness at management level. At the end of the half-day event, the immediate implementation of five project ideas and an iterative repetition of the format were commissioned.

II. Development of a new business model for future after sales

Initial Situation

A premium car manufacturer was faced with the challenge of developing new approaches to customer loyalty and placing the customer more at the center of the after sales offering. The business model had to be rethought and new, cross-departmental approaches had to be designed that were service- and future-oriented.

Solution approach

During an intensive week ('Speedboat'), an interdisciplinary and international team developed a value proposition via a Business Model Canvas (BMC), which offers an answer to customer needs in different segments.

Results

The result of the speedboat was a future business model that was supported by all departments and markets. In follow-up workshops, the markets defined measures to support the achievement of the newly defined strategy. In addition to sharpening the overall strategy, there were also strong team-building effects and a rethink among all those involved.

III. Design Thinking - Training

Initial situation

The increasing complexity and speed of the job market has created a need to enable teams to work together in a flexible and adaptable manner. Due to international team structures and forms of work, the focus was on raising awareness of different approaches and optimizing interfaces - e.g. between agile and traditional teams. Due to the diversity, a training course was requested that was tailored precisely to the company.

Solution approach

In a two-day training format, participants were given an overview of frameworks such as Scrum, Kanban, Business Model Generation and Design Thinking. Interactive elements were used to make the frameworks tangible and bring them to life. For example, the complete design thinking process was run through with an example including prototype development. The different working contexts of the participants were taken into account through reflection questions and formats such as the knowledge market.

Results

Overall, the participants were given a good overview of agile working methods, the differentiation from classic project planning and the classification and meaningfulness of both approaches. The cross-departmental constellation of participants made it possible to network within the company on topics such as product development, agility and collaboration. By directly experiencing the approaches, the participants' toolbox was filled with various tools and the transfer to everyday working life was facilitated.

Interested? We would be happy to provide you with detailed information on our innovation management solutions.
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Sebastian Karl - Your contact person for Innovation management
Your contact person
Sebastian Karl
+49 89 189 235 96
sebastian.karl@leitwerk-consulting.com
... or write to us via our contact form
Contact us!

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